Have you ever booked a hotel online only to show up and find out that it wasn’t really what you expected? Your perception didn’t really match the reality? Those gorgeous photos on the Internet tuned out to be completely false and that delicious sounding continental breakfast was really just instant coffee and bland, white toast. It’s disappointing, it’s maddening and sometimes costly, but how can you be sure that what you’re buying online actually lives up to your expectations?


